Considering how new the OMG DDS standard is to the Automotive Industry, it is quite remarkable how DDS has gone from a completely unknown technology to something that everyone working on autonomous cars seems to be very familiar with. Two years ago, when I started working with RTI to promote DDS for Autonomous Driving, I found that most people in the industry knew very little about RTI nor DDS. I got a lot of blank stares. But, by the middle of 2017, it seemed that everyone I ran into had heard of DDS and likely had some idea of how it applied to their autonomous project. Fast forward to 2018, it is clear that acceptance and adoption of DDS within the industry is accelerating, and this interest is from both traditional manufacturers and startups (primarily based in Silicon Valley).